Mendix (a Siemens company), Boston, MA | 2021-present
SR. CONTENT STRATEGIST

• Create content for target personas across a variety of mediums, including SEO, blog posts, long-form writing, and video scripts, as well as a variety of target verticals (insurance, financial services, retail, public sector)

• Develop demand generation campaigns for target audiences, including paid advertisements, web copy, email campaigns, and social media

• Collaborate with internal stakeholders on content strategy, voice, and desired outcomes

• Work to develop thought leadership content pieces with organizational leadership

BeeHog Creative Services, Wrentham, MA | 2021-present
LEAD

• Provide high-quality creative services to clients around the globe

• Community management for AI leaders

• Copywriting and ghost writing 100+ articles in variety of spaces (gaming, tech, culture)

• Copyedit and proofread a wide variety of materials

SAI Global, Watertown, MA | 2019 – 2021
CONTENT MANAGER

• Accountable for establishing content strategy and developing an accompanying roadmap accounting for emerging industry trends, client feedback and goals, competitive research, and contractual obligations.

• Collaborated with subject matter experts to develop assets focused on required core competencies of clients.

• Lead project initiatives from inception through to release phases and plan the execution of deliverables as part of a rapid cadence framework.

• Maintained frequent and timely stakeholder and team communications and engagement as part of an iterative planning process.

• Successfully designed a prototype of a new asset type designed to gather data for customers after identifying a gap in the product offering in the availability of strong data analytics.

• Re-engineered the content collection containing outdated content by removing 30% from the library and combining data from three sources that provided ROI and usage metrics. Reduced negative customer feedback by 70% as a result.

Wiley, Medford. MA | 2008 – 2019
SENIOR EDITOR | 2017 – 2019

• Managed a portfolio of titles valued at $8M annually, including strategy development and deployment.

• Cultivated a process improvement culture to identify opportunities for efficiencies, cost reduction measures, and operational effectiveness tactics.

• Created internal and external facing communications for customers and prospective clients and built strong business relationships to maximize growth opportunities.

• Drove new revenues and growth after assuming ownership of a product list growing at only 5% per year. The first year saw a 20% increase, representing the largest impact across the organization's global footprint.

• Spearheaded a cost reduction initiative to address overpaid contract editors by renegotiating contracts or replacing resources and moving specific manual tasks to offshore vendors, resulting in a $750K expense reduction year over year.

SENIOR MANAGER | 2014 – 2017

• Responsible for establishing organizational strategy, including resource management and allocation to execute and achieve goals and objectives.

• Managed, motivated, and engaged personnel, made up of 17 project managers and project teams. Led all phases of workflow assignments from inception to go-live and delivery.

• Assembled a newly formed team of 15 members, communicated KPIs in conjunction with job descriptions, and coached and mentored individuals to maximize their potential and operational efficiencies. Within three years, the team capacity grew to 400% without increasing headcount. Simultaneously reduced decision times by 20%.

• Saved organization $100K+ in expenses through development and implantation of process improvement strategies.

MANAGING EDITOR | 2011 – 2014

• Directed staff in the delivery of writing, editing content, and approving layouts as part of a big picture vision.

• Guided peer reviews and production to maintain submission site, chose reviewers and reported on statistics to leadership.

• Charged with project leadership, including overseeing all work activities from beginning to end and ensured all team members understood expectations.

• Successfully opened up 50% of the workweek to free up time for higher priority project needs, such as RFP presentations and responses for high touch clients, by shifting certain less core and common tasks to vendors.

PRODUCTION EDITOR | TRAINING SPECIALIST | 2008 – 2011

• Managed production and publication of eight academic journals, including the efforts for copyediting, proofreading, and composition.

• Supervised all freelancers and other contractual vendors, including personnel management tasks such as enforcing policies and procedures across the group.

• Designed a new employee training program to onboard new staff members on systems and processes, including documentation and scripts for a global team of 125 colleagues.

Pre-PressPMG, Plymouth, MA | 2007 - 2008
ASSOCIATE PROJECT MANAGER

• Ensured the timely production and release of multiple college textbooks. Participated in art, design, and production elements as needed.

• Developed an art and keyword logging system used by the entire company and improved the organizational aspect of elements.